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How Now rebrands Rugby Autumn International fixtures - building a bolder future for the game's next generation of fans

Six Nations Rugby approached How Now to undertake a complete proposition and brand overhaul of rugby's Autumn fixtures from the grass up. From a new name to a new logo, a premium merch collection to broadcast graphics and social toolkits, How Now has recast rugby for a new generation of fans. This is Autumn Nations Series.

Our full case study will follow shortly, in the meantime you can catch up with all the action of ANS on demand on Amazon Prime. 

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