Creating video from radio, all whilst 'live' on-air.
How Now have helped add 1.2 million listeners a week to LBC
In 2015, Global appointed How Now to create a single VOD campaign. Four years later, we consider the success of LBC to be one of our proudest, ongoing relationships. We've ideated, produced, shot and delivered 30 plus TV, VOD, DOOH and print assets for the UK's go-to talk radio brand.
Reactive VOD captured bite-sized moments and played out within hours of occurring ‘live’ on-air
Bold and enticing ads that capture the essence of LBC...there’s no agency better equipped to do it than How Now.