ITV Idents

Creating distinctive and memorable idents for ITV.

Creating eye-catching visual content that connects UK audiences to the channel that represents UK audiences.

For the channel’s widely acclaimed and hugely successful rebrand, we created a series of striking idents that capture an authentic slice of British life. These unique and sometimes challenging vignettes were filmed with real people on real locations across the British Isles, and speak to the heartland of ITV's audience.

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