We've built a reactive social platform for Heart's Happy Summer Days.
How Now have delivered another comprehensive campaign for Global Radio to launch their summer competition
We developed this creative to roll out across a campaign platform, including TV, social stills, and social videos. The social videos encompassed a rapid reactive element, giving the on-air content a vibrant, synergised visual - the content suitable for and shareable across any social channel that spoke back to the listeners as the listeners spoke to Heart.
We created over 100 bespoke emojis, and a toolkit to deploy reactive social video content within minutes of the 'live' on-air winning moment. We even created a set of presenter emojis, crafted by our in-house design team.