Heart Sponsors Friends

Creating distinctive sponsorship idents that connect with die-hard fans.

How Now get quirky and creative to create idents for Heart’s sponsorship of Friends on Comedy Central


Producing a collection of idents that marry the seminal content of the much-loved sit-com with Heart’s delightful presenters. We were inspired by the enormous list of classic and quotable moments that Friends has offered, placing these distinctive gags within the world of Heart’s most-loved talent, creating quirky homages that speak directly to fans of the iconic TV show.

How Now has created a series of more than 30 idents, ranging in duration from five to ten seconds each, allowing Global and Comedy Central to keep the idents fresh and variable for longer.

Want to collaborate?