Ideating, producing, shooting, and delivering perception change.
We're helping Heart to turn up the feel-good
We're proud to deliver Heart brand campaigns, from concept to final delivery. Here, we've created a heartwarming ad that showcases dad-dancing, a tight routine, and a talented little girl. The ad encourages the viewer to turn up the feel-good with the UK’s leading commercial radio station.
We love working with How Now. They create amazing work, and are really collaborative.
Keeping creative storytelling at the core of the campaign
The concept draws upon the bonds of a dad and his daughter, with Heart as the catalyst for quality time together. We've crafted a playful story in which the dad takes every opportunity to learn a dance routine that he and his daughter have set to Maroon 5's Moves Like Jagger.
Delivering a comprehensive 360 campaign
We created a suite of assets, encompassing a sweeping 360 campaign across TV, cinema, DOOH, and a phased roll-out of reactive social assets and interactive content.
Creative that grabs 44% more attention
Our work injected a 44% increase in Heart RAJAR QoQ figures amongst 25-44 year-olds in London following the campaign. Our work provided an ad recall of 48% among listeners and 28% among non-listeners. Post-exposure to the campaign saw a dramatic increase in the positive impression of Heart among non-listeners.