Pure attention-seeking aesthetic.

Revitalising the look of the TOWIE cast in this eyeball-grabbing campaign for ITV2.

After several seasons had established the immense popularity of The Only Way is Essex, we devised the following campaign that refreshed their look to give audiences a novel perspective on these familiar personalities.

Delivering one of ITV’s most shared social posts.

With one day’s access to the entire cast, our alluring campaign generated some of their highest social media engagement ever.

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